According to Dan Stafford in his editor’s letter, Amuseum is not a magazine. But then he would say that – take a quick flick through this brilliantly bizarre piece of publishing and you’ll soon see that Dan is a man who doesn’t view the world in quite the same way as the rest of us.
From the striking cover onwards (I bet you’ve never thought of Archimedes like that before) Amuseum arranges itself as a cabinet of curiosities – a series of strange and unusual attractions to entertain the reader in an idle moment. Put another way, this is ideal toilet reading, in particular the Toilet paper section that begins on page 48 with a cheeky tip in and runs to eight pages of illustrated toilet trivia and activities.
The genius of Amuseum is that it exists solely to entertain and intrigue, but it’s not all just witty shorts and intriguing oddities. James Cartwright’s history of Kibbo Kift (page 20) is a long and detailed story about a fascinating group, and the photography of the original members and their artefacts does a terrific job of bringing it all vividly to life.